Online Marketing Cape Town
Phone +27 (0)74 1379 770
Office hours: Mo-Fr 9.00-17.00
“To succeed in sales, simply talk to lots of people every day. And here’s what’s exciting – there are lots of people!”
Online Marketing Strategies made in Cape Town
Creating awareness that counts: Sales is a numbers' game – in order to reach your sales target, your website needs sufficient traffic. Industry standards dictate that a website with a proper “Conversion Rate Optimisation” (CRO) has the ability to turn 5% of visits into sales. You therefore need at least 20 visits to your website in order to generate 1 sale.
The only way to generate sufficient traffic to your site would be to use as many as possible channels, such as organic traffic; pay per click; social media; link building and directory sites.
Search Engine Optimisation is the first and most important step in developing a successful online marketing campaign. Coming up with a clever “Key Phrase Strategy” – we look for appropriate key phrases the public searches for when looking for your business services; how often it is searched for and what realistic chance do you have to de-throne websites listed on page 1 of Google for those key phrases. Pick you fight and choose your weapons wisely!
The second step is ensuring these key phrase strategy are properly implemented on your website (on-site SEO) and that it is supported by your Social Media Platforms.
Organic ranking does further improve if complimented by a Google Ad-words campaigns (“Pay per Click” / PPC). For smaller budgets we usually recommend and offer social media strategy packages.
The purpose of Social Media Campaigns is getting the public talking about you. People love sharing their experiences with each other, but they have also become reliant on what other people think about your business, when making a purchase decision.
As part of our Online Marketing support to your business, we allocate a professional "Social Media Strategist" to your business in order to drive and manage your Social Media channels and viral campaigns.
We focus on the following Social Media platforms:
There are many directory sites, product comparison sites and industry specific websites out there that either allow you to list for free or to pay per listing / advert or even per lead.
Even though the main benefit of being listed with as many as possible of these collective marketing tools can be viewed as Brand Building, many of them do allow links to your website which has the desired contributing effect to the traffic generated to your site.
Our unique and live monitoring tools prove that the bigger exposure your business has on the internet, the higher your direct traffic is (visitors that google your business name or type in your web address directly).
We list you with as many as possible collective marketing tools, and maintain your information as part of our Online Marketing support service.
This can be divided into two categories.
News worthy newsletters that entertains and informs customers, still has an important role to play as a contributor to your Online Marketing Strategy. E-mail campaigns with a specific goal such as promoting a seasonal special and being able to click through to your website in order to measure the results of different target groups, also plays a vital role.
Branded e-mail footers with links to your website and social media platform is as important.
We provide you with both the software; design and monitoring services to get the most out of e-mail marketing campaigns.